YOUTUBE'S REVENUE GENERATION MECHANISM IMPACTS CONTENT CREATORS' MENTAL HEALTH
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Abstract
YouTube stands as a global hub for content creation, offering creators a vast opportunities and income potential. This study examines how YouTube transforms uploaded videos into earnings for creators. It explores the platform's policies, particularly the YouTube Partner Program (YPP) and the criteria for participation and monetization.
The researchers investigates critical factors influencing revenue generation. This includes an in-depth analysis of audience engagement metrics, demographics, and their direct impact on creators earnings. Additionally, it scrutinizes the various advertisement formats available on YouTube and their contribution to creators income. Moreover, the study delves into alternative revenue sources beyond conventional advertising. It explores in some metrics such as memberships, sponsorships, and promotions, providing a comprehensive view of creators diverse income streams. Addressing the complexities creators face, the paper highlights challenges like demonetization policies, fluctuating ad rates, and compliance with content guidelines. It also offers insights into future trends in YouTube's monetization landscape and strategic guidance for creators to optimize their revenue generation. The objective of this research paper is to understand how YouTube helps people who create videos to make money. We want to explore the rules YouTube has, like the Partner Program, to see how creators can earn. Also, we aim to figure out what things, like how much viewers watch and engage, affect how much money creators make. We'll also look into different kinds of ads and other ways creators can earn on YouTube. Lastly, we want to talk about the challenges creators face in earning money and give some ideas about what might happen in the future for making money on YouTube.
Ultimately, this paper reveals the nature of YouTube as more than just a video-sharing platform as it is a dynamic ecosystem empowering creators with diverse opportunities for income generation.