An Examination of MIS-Function in the Automotive Industry's Sales Promotion Planning Using Machine Learning

Abstract

The way people want things and new tech is making a big change in the car business. The use of Machine Learning (ML) in marketing intelligence services has improved sales promotion planning, which is a crucial part of this transformation. This paper looks at how car companies use machine learning to understand the market and make better decisions. The tools and methods that marketers use to study the market, the customers, and the competitors collect, analyze, and interpret the data. In the car business, its super important to collect tons of data and then figure out what it means to stay ahead of the game and meet what people want. We can use data and computers to guess what customers want and do with almost no mistakes. Marketing intelligence services (MIS) is used in different parts of the car business, like figuring out who to sell to, how much to charge, how much to have in stock, and how to advertise. These facets are enhanced by using ML to provide deeper, more actionable insights.