E-Commerce For Fmcg (Fast Moving Consumer Goods): A Case Study Of Mahbubnagar District, Telangana

Abstract

E-commerce for Fast-Moving Consumer Goods (FMCG) specialises in the internet-based retail and delivery of commonly purchased items, including groceries, toiletries, and home goods. The present study investigates the influence of electronic commerce on the fast-moving consumer goods (FMCG) industry in Mahbubnagar District, Telangana. This research examines consumer buying patterns and analyses the obstacles and possibilities encountered by FMCG enterprises when using e-commerce platforms. Based on a sample of 140 participants, the study evaluates many aspects like convenience, time efficiency, product diversity, reduced pricing, promotional discounts, and payment convenience to determine their impact on customer satisfaction. Furthermore, the research assesses the technological obstacles, market prospects, financial implications, and level of integration linked to e-commerce. Analysis of descriptive statistics, t-tests, and statistical methods demonstrate substantial effects on the frequency of online purchases and emphasise the need of tackling technological and financial obstacles while taking advantage of market prospects. The results provide invaluable insights for FMCG enterprises aiming to improve their e-commerce strategy and adjust to the changing digital environment.