Impact Of Green Marketing Practices on Consumer Buying Decision of Green Electronics

Abstract

The purpose of the study is to examine the green marketing practices and their impact on the purchase decision of green electronics in India. The aim of the study is to evaluate the relationship between the green marketing practices and purchasing decision of Green Electronics in India. To achieve the objective, respondents are selected based on a convenience sampling method. The present study comes to the conclusion that energy efficiency, environmental awareness, eco-labels and product lifespan have a significant influence on the purchase decision.The study emphasizes the importance of prioritizing these factors in green marketing strategies to promote sustainable purchasing. Recommendations include improving energy efficiency, promoting eco-labels, and implementing educational initiatives to enhance consumer understanding and adoption of green electronic products.