Consumer Behavior And Usage Patterns Of Packed Masala Powders In Rural And Semi-Rural Areas: A Socio-Economic And Environmental Perspective

Abstract

The study investigates the consumer behavior and usage patterns of packed masala powders, focusing on rural and semi-rural areas. A sample of 240 respondents was selected to understand how demographic and socio-economic factors such as age, gender, income, education, and occupation influence purchasing decisions and consumption habits. The study also explores awareness of environmental labeling and green product preferences among consumers. Data analysis, including chi-square tests, revealed significant relationships between certain variables like occupation and usage frequency, as well as income and quantity purchased. However, other factors such as gender and family type showed no significant influence. The findings highlight a strong inclination towards affordability and accessibility, with retail stores being the preferred purchasing mode. The study concludes with suggestions aimed at enhancing consumer awareness, encouraging sustainable practices, and improving product accessibility