A Study on the level of Digital Literacy on Women Entrepreneurs with in Kudumbashree Units with reference to Trivandrum District

Abstract

The rise of e-commerce has transformed global economies, offering wide opportunities for entrepreneurship with minimal overhead and extensive market reach. Women entrepreneurs, especially within the Kudumbashree units in Kerala, are increasingly entering this digital arena, challenging traditional gender roles and contributing to economic growth. Understanding how digital literacy influences their success is crucial. Digital literacy, empowers entrepreneurs to reach broader audiences, optimise operations, innovate business models, and stay competitive. This study focuses on the current digital literacy levels among women entrepreneurs in Kudumbashree units and the obstacles they face.By addressing these challenges through targeted interventions-such as training programs, financial assistance, and technical support. This study aims to empower women entrepreneurs within Kudumbashree units, driving economic growth and promoting inclusivity in Kerala’s digital economy.