The Happiness Portfolio: A Study on Investment Behaviour and Personal Fulfilment

Abstract

In the realm of investor behaviour and financial decision-making, understanding the psychological and emotional factors influencing individuals is crucial. This research specifically investigates how psychological determinants, emotional responses to investment outcomes, ethical considerations, and demographic factors shape investor behaviour and well-being.

How do psychological factors such as risk perception and cognitive biases influence investor decision-making? What role do emotional responses to investment outcomes play in determining investor well-being? How do ethics and personal values impact investment decisions and investor happiness? Existing studies have explored various aspects of investor behaviour, including risk perception, cognitive biases, emotional responses to financial outcomes, and demographic influences. However, few studies comprehensively integrate these factors to understand their collective impact on investor decision-making and well-being.

This study aims to fill this gap by providing a holistic understanding that informs tailored financial products and services. It addresses the need for strategies that enhance both financial satisfaction and emotional well-being. Data from 100 respondents were analysed using surveys focusing on demographics, investment behaviours, psychological factors, emotional responses, and ethical considerations. Statistical analysis and thematic coding were applied to derive insights.

Risk perception significantly influences investment decisions, alongside cognitive biases. Emotional responses to investment outcomes correlate with investor satisfaction and goal alignment. Ethical considerations and personal values play crucial roles in determining investor happiness. Demographics such as age, gender, occupation, and income level shape both investment behaviour and emotional experiences. The findings emphasize the importance of tailored financial strategies that address psychological biases, emotional responses, and ethical considerations. Stakeholders can use these insights to design effective interventions that promote investor satisfaction and resilience in financial decision-making