Exploring Gender Dynamics in Investment Decision-Making Through Behavioral Finance

Abstract

This research examines gender dynamics in investment decision-making through the lens of behavioral finance and explores how psychological biases, risk perceptions, and social norms influence investment behavior. In addition, this study uses specific objectives and questions that are explicitly assessed in the results section by collecting a number of significant data from several secondary sources. In addition, the study combines qualitative analysis with behavioral insights to shape investment outcomes and provide a wealth of information to develop investment strategies that address gender-specific needs, promoting equitable financial decision-making in investment behavior.