Cultural Diplomacy and National Identity: Tajikistan's Position in the International Arena through the Revival and Presentation of Cultural Heritage

Abstract

The article investigates how Tajikistan employs cultural diplomacy to enhance its global standing and contribute to international cooperation. By examining Tajikistan’s rich cultural heritage and its strategic use of soft power, the paper focuses on initiatives such as UNESCO collaborations, international cultural festivals, and the promotion of traditional holidays like Nawruz and Mehrgonz and Sadda. These efforts are framed as tools for reinforcing Tajikistan’s national identity, fostering regional unity, and positioning the country as a cultural hub in Central Asia. The research highlights Tajikistan’s contributions to global dialogue, regional peacebuilding, and the preservation of its historical legacy, offering insights into the role of cultural diplomacy in modern statecraft.