Causal factors of digital transformation Adoption affecting the personnel competency Of higher education institutions in thailand

Abstract

This article aimed 1) to study the causal factors affecting digital transformation adoption and personnel competency of higher education institutions in Thailand, 2) to study the influence of causal factors of digital transformation adoption affecting personnel competency of higher education institutions in Thailand, and 3) to develop a model the causal factors of digital transformation adoption affecting personnel competency of higher education institutions in Thailand. A researcher collected data from interviews and online questionnaires with representatives of higher education institutions in Thailand, from April 2024 to June 2024 by collecting a sample of 420 people. The results of the analysis concluded that cultural environment affected digital transformation adoption, cultural environment affected personnel competency through digital transformation adoption, organizational structure affect digital transformation adoption, organizational structure affected personnel competency through digital transformation adoption, open source AI adoption affected on digital transformation adoption, open source AI adoption affected personnel competency through digital transformation adoption, and digital transformation adoption affected personnel competency. The institution will be able to assess the potential long-term and short-term impacts before deciding to implement new digital technologies