Causal factors of competitive advantage Affecting the organizational performance for construction materials business

Abstract

This article aimed 1) to study the causal factors affecting competitive advantage and the organizational performance for construction materials business, 2) to study the influence of causal factors of competitive advantage affecting the organizational performance for construction materials business, and 3) to develop a model the causal factors of competitive advantage affecting the organizational performance for construction materials business. A researcher collected data from interviews and online questionnaires with construction materials business, from May 2024 to July 2024 by collecting a sample of 400 people. The results of the analysis concluded that marketing mix 4Ps affected competitive advantage, marketing mix 4Ps affected organizational performance through competitive advantage, service quality affect competitive advantage, service quality affected organizational performance through competitive advantage, partnership network affected on competitive advantage, partnership network affected organizational performance through competitive advantage, and competitive advantage affected organizational performance. The business of manufacturing and distributing construction materials can utilize research findings to establish competitive advantages. Furthermore, it can adapt and modify organizational operations based on these research results.