Sustainable Homestay Practices and Behavioral Intention of Tourist to Revisit: A Mediated Study of Experience and Satisfaction with Services Provided in Nepal

Abstract

Abstract
Homestay program has started its movement and emerged as an iconic tourism that has potential economic activity in the sector. Regardless of much research on repeat visitors, it remains unclear why people undertake repeat visits and what kind of characteristics hold repeat visitors (Mat Som et al., 2012). This study used a quantitative approach with aim to analyze and build an understanding of the influence of sustainable homestay services on the behavioral intention of tourists to revisit. Findings showed the behavioral intention was accounted by homestay services with the mediation satisfaction and experience. Positive significant influence of homestay services and satisfaction on behavioral intention was observed whereas as influence of experience on behavioral intention was found to be non-significant. Partial mediation was seen to be present in relation of homestay services, satisfaction and behavioral intention whereas, full mediation was observed in relationship of homestay services, experience and behavioral intention. This study will be helpful for the policy makers to enhance community-based tourism so that it helps to promote the development of economically and socially down rural areas particularly in Nepal.