Consumer Satisfaction Towards Retail Branding

Abstract

This study provides an empirically supported explanation for the relationship between consumer satisfaction with Retail brands and parameters such as pricing awareness and brand attitude. According to the results of this research, there is a sizable market for private label goods because consumers view them as being virtually indistinguishable from name brands, both at retail and in the wholesale market. This research provides organized retailers with valuable information about the significance of private brands.