Green Start-ups in India:Paving the Path to Sustainable Development

Abstract

Any business organization basically work for three pillars of sustainable development: the economy, the environment and society. The increasing awareness and concern about environmental issues has led to incorporate principles of sustainability into operational business practices. Due to environmental and health awareness, the green start-ups are enlarging day by day and consumers also demand to consume organic stuff over conventional offerings. This paper provides a comprehensive view of green business practices within the context of sustainable development, shedding light on the various aspects of environmental impact. The study undergo the sustainable entrepreneurship by examining its integration with various initiatives offered by Green start-ups in India. The paper also depicted about the opportunities and challenges faced by Indian start-ups for fostering a supportive ecosystem for sustainable development.