Development Of Culture-Based Sports Tourism In The Mandalika Special Economic Area, Central Lombok

Abstract

The Mandalika area is the focus of long-term development as a super-priority tourism destination. The urgency of this research is that the natural potential and unique culture of the Lombok region have not been fully studied and mapped to be developed into culture-based sports tourism. Mandalika area held event competitions annually, such as GP motorcycle, World Superbike, and other sports. The uniqueness of local culture has not yet become a development priority, while Lombok's culture has the uniqueness and distinctiveness to be developed as a destination sport tourism long-term. The research objectives are (1) to identify the cultural potential of Lombok for the development of sports tourism; and (2) mapping of culture-based sports in the Mandalika special economic zone, Central Lombok as an effort to open new job opportunities and revive the economy. In this section the research only reaches the research level without carrying out development, the research is limited to stages, namely (1) conducting preliminary research, observations, interviews, and literature studies, (2) producing an initial product design concept which will later be used as a product design for a culture-based sports tourism model. Qualitative data analysis using Atlat.ti version 9 software, data analysis was carried out by organizing the data, coding, describing the data, and checking the data again through the coding provided at the beginning of the analysis. Research results The conceptual design of a culture-based sports tourism model is an integral part of sports tourism, local wisdom culture, and government policy.