Power Of Pop-Up Advertisement On Social Media Users

Abstract

In the era of digitalization, social media platforms have become a vital and imperative channel for doing  businesses to connect with their target audience. However, with the ever-increasing competition, to remain successful in drawing potential customers attention especially, in the virtual world has become a huge challenge to marketers.  A popular mode of digital/online advertisement is through Pop-up advertisements/ads. Such pop-up ads can enhance a brand’s visibility and awareness on social media users. A highly targeted, contextual, well-timed and strategized pop-up ads can help on generating a desired course of action of users such as making a final purchase decision through social media sites. Using pop-up ads can have lasting effects on the online buyers retention thereby reducing their attrition rate.  This research study is conducted to explore how pop-up advertisements/ads can effectively contribute to brand's success, capture the attention of social media users, engage them actively and create a positive experience through out. Further, this study tries to outline some marketing strategies in order to maximize the impact of pop-up advertisements in the context of social media platforms and provides insights in these related areas.