Adaption Of The Tam To Examine The Influence Of Perceived Ease Of Use And Perceived Usefulness On Green Banking Practices

Abstract

Background: The practice of Green Banking is undergoing tremendous development, with a primary focus on incorporating sustainability factors into operational and commercial aspects of the banking sector. This study aims to analyse the Technology Acceptance Model and its impact on the adoption of Green Banking Practices, specifically focusing on the influence of Perceived Ease of Use and Perceived Usefulness.

Objective: To test the conceptual model to examine the influence of Perceived Ease of Use and Perceived Usefulness on Green Banking Practices.

Method: For the purpose of conducting the study, customers from private sector banks and public sector banks were selected. From these 250 customers were chosen for the study. The convenience sampling approach was employed for the same purpose. The data was analysed using SmartPls 4.

Conclusion: The study's findings and conclusions indicated that these observed outcomes performance expectancy have a significant impact on perceived ease of use and perceived usefulness.