The Impact of Social Media on Indian Voters: A Special Reference to the 2020 Delhi Assembly Elections

Abstract

In this era of the information revolution, social media has become a powerful tool in Indian politics. Media like Facebook, Twitter, YouTube, WhatsApp, and Instagram are no longer just platforms for communication, but also key instruments of opinion formation and political strategy.

Nearly all major parties used social media extensively in the 2020 Delhi Assembly Elections. This election campaign was not only for publicity, but also to influence voter sentiment and issues.

The objective of this study is to analyse how social media influenced the electoral preferences, political participation, and ideology of Delhi voters.