Exploring the Influence of Demographics on Online Shopping Trends in Andhra Pradesh

Abstract

This study investigates age, gender, and educational background as demographic factors that influence online buying behavior throughout several cities in Andhra Pradesh. The collected data was analyzed using survey instruments and statistical techniques, particularly ANOVA, to determine the possible relationship between demographic factors and the disparities noticed in different types of buying across several e-commerce platforms. Among the primary findings, men prefer to and engage themselves more in online shopping, although the younger population shows a tendency to embrace the use of sites like as Amazon and Flipkart; despite all, cash on delivery remain the most favored mode of payment.