“The Impact of social Media on Tourism”

Abstract

This research explores the transformative impact of social media platforms, specifically Instagram, Facebook, YouTube, Snapchat on tourism marketing strategies. As the tourism industry continues to evolve in the digital age, understanding how these platforms influence travel decisions and destination choices becomes paramount. This study explores how social media platforms like Instagram, Facebook, and YouTube are changing the way tourism is promoted. In today’s digital age, it’s crucial for the tourism industry to understand how these platforms influence people’s decisions about where to travel.

The study focuses on how Instagram, Facebook, and YouTube affect the way people see destinations, make choices, and express preferences. We look into user-generated content, influencers, and interactive features on these platforms to understand how tourists engage with them. As people increasingly look for genuine and immersive experiences, social media plays a big role in shaping how destinations are portrayed and influencing how people decide to travel. The research uses qualitative methods to study patterns and trends in the digital tourism landscape. By understanding the relationship between social media and tourism marketing.