A Study On The Tourism Intentions Of Booking Agencies With Reference To Coimbatore City

Abstract

This study investigates the tourism intentions of booking agencies operating in Coimbatore City, focusing on the factors influencing their decision-making processes and client preferences. Through a comprehensive survey and qualitative interviews with key stakeholders, were identified with the primary motivations, challenges and trends shaping the tourism sector in the urban area. The findings reveal that local culture, infrastructure, digital transformation and customer service quality significantly impact the booking agencies' strategies and outcomes. Additionally, the study highlights the importance of tailored marketing approaches and the adoption of new technologies in enhancing competitive advantage. The insights gained from this research can aid policymakers and industry professionals in formulating strategies to boost tourism growth and improve service standards in Coimbatore City.