The Empowering Potential Of Entrepreneurship: A Study On Women In East And West Godavari Districts Of Andhra Pradesh

Abstract

Women indicated that running their own business led to feeling more recognized by friends and family, and increased financial independence. Unfortunately, we are still not treated equally - financial burden of family care, loans are hard for us to get as gender discrimination in the market and also there is lack of training. Local variations evened out contrast from east to west Godavari districts. Given that the Western Godavari was more market integrated, while the collectivist projects such as SHG member-ship appeared to have brought in greater levels of benefit for women in East Godavari. While there is some underknowledge and reach in specific areas, as well as long term sustainability of government programs like microfinance, digitalization are identified to be important drivers to create an enabling environment. In addition to being a source of opportunity, entrepreneurialism was also a means for communal learning and empowerment through peer-to-peer exchange and social support but with the added incentive to educate daughters, so that they could fend for themselves – a positive value passed down among compeers.