The Impact of the Big Five Personality Traits on the Entrepreneurial Intentions of Music undergraduate Students in Sichuan Province, China - An Empirical Study Based on the Theory of Planned Behavior

Abstract

Despite efforts by countries around the world to enhance the quality of entrepreneurial education, international research trends in music entrepreneurship suggest that the current situation of entrepreneurship among music majors in most countries is not optimistic. This phenomenon may be related to a variety of factors, including market environment, industry   development, and   the   degree    of   emphasis   placed   on entrepreneurial ability in the educational system itself. In order to guide graduates to engage    in    entrepreneurial     activities    more    effectively    and     cultivate    their entrepreneurial intentions, universities should incorporate the initial personality traits of college   students   into the   framework of entrepreneurial   education   research. Specifically, individual personality traits not only affect their perception of their own abilities and opportunities, but also directly relate to their resilience and adaptability when facing challenges.    This study takes 6383 music majors from 9 universities in Sichuan Province as the research object, and uses the theory of planned behavior to conduct a quantitative analysis of the Big Five personality traits of Chinese music college students and their entrepreneurial intentions, and examines the important moderating role of gender in this process. This process not only helps reveal how different personality types influence students' tendencies to choose self-employment for career development, but also provides data   support   for higher education institutions to formulate more precise and targeted teaching strategies.  The final sample size was 363, and descriptive analysis was conducted using a simple random sampling method.  These data will help us gain a deeper understanding of the psychological expectations held by Chinese music majors when facing future career choices.