The Impact of Advertising in the Indian Market: A Psychological Analysis (With Special Reference to Amazon and Blinkit)

Abstract

This research analyses the psychological impact of online advertising in the Indian market, specifically in the context of e-commerce platforms like Amazon and Blinkit. Digital advertising has become a powerful tool for influencing consumers' subconscious, decision-making, and purchasing behaviour. The aim of this research is to understand how advertising on these platforms’ shapes consumer emotions, motivations, and beliefs. Analysis of data collected from 300 consumers shows that emotional appeals, promises of quick delivery, and messages of convenience have a profound impact on consumer decisions.