Employer Branding Dimensions in Library and Information Science Sector: A Study on Talent Retention Across Age Groups

Abstract

Attracting and retaining skilled human capital has emerged as a pivotal factor for gaining a competitive edge, especially within specialized fields like library and information science (LIS). To secure top-tier talent, organizations have increasingly integrated branding principles and strategies into their human resources management practices. This adaptation of branding principles within HRM is commonly referred to as employer branding. This research aims to delineate, especially among the LIS professions, the dimensions contributing in talent retention through employer branding, assess their perceived levels of significance, and explore potential variations in perceptions based on age groups. To address these inquiries, a field study was carried out, gathering data from a randomly selected sample of 384 faculty members employed in private higher education institutions in Delhi NCR, with special focus on LIS faculty members. The analysis revealed noteworthy distinctions in the perceived importance levels of employer attractiveness dimensions across different age groups, particularly in the context of retention. These insights not only contribute to a deeper understanding of human resource practices within educational institutions but also aid in developing targeted strategies aimed at enhancing organizational appeal and employee retention within the library and information science sector.