A Study On Consumer Preference Towards Organic Food Products

Abstract

Over the past few years, there has been a noticeable shift in the pattern of food intake. Food products made from organic ingredients are growing in popularity as consumer demand is mostly motivated by personal health concerns. Food produced using practices that adhere to the rules of organic farming is referred to as organic food. It includes methods that support ecological balance, preserve biodiversity, and cycle resources.  Organic foods are neither produced with the use of harmful chemical fertilizers and pesticides nor are processed using artificial preservatives, industrial solvents or synthetic food additives.

Traditional farming systems in India have been designated these days as organic farming. Growing consumer awareness of health, quality, safety, and the environment has led to a trend toward organic products and a sharp expansion of the organic sector during the past few decades. Because organic products are developed without the use of artificial pesticides and fertilizers, consumers are more likely to pay attention to them and avoid health issues. To put it simply, organic foods undergo little processing to preserve their natural constituents and are free of artificial additives, preservatives, and radiation. Organic products are produced using environmentally friendly processes and cultivation methods that take into account the characteristics of the finished product as well as the methods of production. This study tries to analyze the preference of organic food products amongst the consumer attempt is made to comprehend and investigate the elements influencing Indian consumers' purchasing decisions about organic food goods.