Business to Business Strategy through Supply Relationship Management

Abstract

Supplier Relationship Management (SRM)is a systematic, enterprise-wide assessment of suppliers' strengths, performance and capabilities in relation to overall business strategy, determining what activities to perform with different vendors, planning and execution of all interactions. And Business-to-business (B2B) strategy involves the determination of what activities to engage in with different suppliers and planning and execution of all interactions with suppliers in a coordinated fashion across the relationship life cycle to maximize the value realized through those interactions. This paper proposes the establishment of a Business-to-business strategy using SRM. Starting with a theoretical review of SRM, we analyse what models are suitable for B2B. Based on the analysis, we would like to propose a Business-to-business strategy establishment plan combined with SRM. The results is that is possible to establish a B2B strategy using SRM for each industry, and it is expected that various types of results can be derived. In order to propose more concrete measures through additional research, it is judged that it is necessary to study the system as well as a deep understanding of individual industries.