Understanding Media’s Impact on Society Through Sociological Lenses

Abstract

This paper provides an extensive analysis of the impact of media on society through a sociological lens. By examining various theoretical frameworks and empirical research, it highlights how media shapes social identities, norms, and power structures. The discussion encompasses symbolic interactionism, structural functionalism, and conflict theory to elucidate role of media in reflecting and influencing social dynamics. Methodological approaches used in this research include qualitative content analysis providing a comprehensive view of  societal effects of media.