The impact of expected and perceived service quality on customer satisfaction within the framework of Bangladesh's sustainable tourism development

Abstract

  The present discourse delves into the state of tourism in Bangladesh, which has been experiencing growth, and the trend of declining tourism expenditures within the national budget due to technological advancements. Bangladesh has natural beauty and many of the world's most popular nature-based tourism destinations. Bangladesh boasts the longest beachfront in the world, Cox's Bazar, and is also home to the biggest mangrove woodlands, the Sundarbans, which UNESCO has recognized as a World Heritage Site. The country also has a significant historical record; UNESCO has acknowledged numerous culturally significant locations, including the Bengali New Year festivities' grand procession, as elements of artistic works. Along with beaches and islands, hills and waterfalls, forests, rivers, and wetlands, as well as spiritual and archaeological websites, historic sites, and background information, the item offers a desk that enumerates essential tourism destinations in Bangladesh. It also suggests building eco-motels, watchtowers, rope approaches, walk techniques, night hikes and other centers in partnership with the Ministry of Environment and Forests to boost eco-tourism. Ultimately, the article suggests creating websites about archaeology and the ancient world by conserving and repairing them, building museums, and offering research and advice on such platforms. The study covers the importance of the tourism sector in Bangladesh and the difficult circumstances that the hotel business must deal with to maintain and increase guest satisfaction. The author emphasizes how important customer satisfaction and loyalty are to the long-term success of businesses in the transportation industry. The author proposes a study that examines the correlation between exceptional consumer service and client happiness in suburban accommodations, as well as the influence of consumer contentment on behavioral goals. The examination's history is given, along with a discussion of students' interests in sustainable tourism and development and the necessity of reducing the influence on the natural environment. Because some countries do not have ecotourism regulations, the author highlights the importance of distinguishing between ecotourism and sustainable tourism. In conclusion, the author characterizes tourism as a recreational activity involving travel to and lodging in areas outside of one's normal surroundings for leisure, personal growth, and consuming natural, economical, and cultural values.