Factors Affecting Recycling Intention:A Literature Review

Abstract

Pollution and resource scarcity are critical obstacles to the sustainable development of society. Recycling Management has been an important concern for governments during the last three decades, both nationally for the formulation of policy and locally for the implementation of recycling operations. This paper is an attempt to describe the factors affecting the recycling intention of consumers and an individual's self-commitment to engage in recycling behavior. The results revealed that perceived behavioral control has little influence on one's intention to engage in recycling practices while subjective norms and attitudes have a favorable effect on one's intention to recycle. It will provide valuable suggestions to policymakers for Sustainable Development and marketers to develop their marketing campaigns.