Sustainable Business Strategies For Corporate Green Innovation And Profitability

Abstract

Sustainable business strategies have become essential frameworks in today's business environment for companies that want to include environmental factors into their operational models. This research investigates corporate green innovation techniques that increase profitability and ease the shift to sustainable practices. By looking at a number of factors, such as the impact of corporate green innovation and profitability on sustainable social, economic, and environmental practices. The study focused on managers in the Information Technology (IT) sector and included 220 respondents from Bangalore, India's Silicon Valley. The balance between environmental stewardship and profitability demonstrates how, when strategically integrated, sustainability activities can act as a fuel for both innovation and financial progress. Finally, the goal of this research is to provide a full understanding of how sustainable business practices contribute to corporate green innovation as well as profitability. The study also adds to the theory of Resource Based Viewing (RBV). The report finishes by providing practical ideas for firms aiming to align their environmental aims with long-term profitability.