Analysis of Social Enterprise Support Systems for Efficient Management of Local Corporate Parasports Teams

Abstract

This study aims to secure the sustainability of the community’s corporate parasports teams. Individual and group interviews were conducted with experts to analyze the support structure of a social enterprise and pursue an efficient business environment. The following major problems of corporate parasports teams were revealed through these interviews. First, limitations existed in the relevant policy and laws for the field of parasports. The second problem was the poor employment conditions and training environment. Third, national and local government support was insufficient. To solve these problems, it is important for a social enterprise prioritizing social values to support the corporate parasports teams. However, it is difficult for social enterprises to seek both economic and social value. Hence, the operation of a corporate sports team by a social enterprise is quite difficult. Therefore, the following measures were proposed for the stable operation of a social enterprise. First, the study suggests a course of action to expand private corporate sponsorship. Second, it advises increasing governmental support. Third, it offers suggestions to vitalize CSV (Creating Shared Value) in a social enterprise. Fourth, it strives to improve the marketing and corporate image of parasports. Hence, the results of this study are significant because a plan is presented to stabilize employment for athletes with disabilities and secure sustainability for social enterprises.