Analysing the Role of Digital Marketing in Growth of E-Commerce in India; a Multiple Holistic Approach

Abstract

This is research in the role of digital marketing in the development of e-commerce in India, involving a multiple holistic approach to understand how it impacts consumers' behavior and business performance. Data were thus analyzed through a comprehensive application of algorithms such as Linear Regression, Decision Trees, Random Forest, and Support Vector Machines in drawing verdicts for marketing effectiveness. It shows that the adoption of digital marketing by firms results in sales that jump to an average high of 30% compared to when other traditional marketing methods are employed. The engagement levels between the customers increase by 40%, a sign that they effectively reach and connect with their desired target market. Consumer satisfaction increases by 25%, looking at the personalized marketing experiences. The importance of innovative digital marketing strategies for ecommerce businesses to retain competitiveness and responsiveness toward changing consumer needs is the main focus of this research. Companies could enhance their marketing and fuel sustainable growth throughout this dynamic landscape of e-commerce through tapping into the power of data analytics and advanced technologies.