Study On Consumer Perception, Trust, And Acceptance Towards Online Schooling Across Socio-Economic Class

Abstract

All participants in education are impacted by the internet's advanced technology. The responsibilities of both teachers and students will shift from conventional learning to more technology involved in Online Learning (OL). The majority of educational institutes and schools in India have shifted to digital classrooms and OL platforms. Nevertheless, it is determined that the parents' and pupils' perceptions and faith in OL need to be examined, which further signifies the necessity for an adequate understanding of technology and e-learning services. So, this study’s goal is to comprehend the consumer’s perception including students and parents in India towards perceiving and embracing online schooling services. As of 400 respondents from various socioeconomic classes, the data has been gathered. The outcome was analyzed using a mixed-method approach. According to this study, the online education process was widely accepted and highly satisfied by the majority of Indian parents and children. It also discovered that the trust towards the respondent’s OL was yet high and the improvement of a robust digital infrastructure was driven by the rising preference for eLearning, Covid-19, and technological advancement.