Research on the application of virtual reality technology in improving the snow and ice landscape tourism experience in Harbin city

Abstract

              This study aims to explore the application and effect of virtual reality (VR) technology in improving the tourism experience of snow and ice landscape in Harbin. Through an online questionnaire survey, this study collected the cognition, acceptance and experience feedback of VR technology in the assessment of tourism environment. The results showed that young, highly educated groups have a high understanding and acceptance of VR technology, and most respondents have experienced VR through home devices and mobile applications, highlighting the convenience and accessibility of technology popularization. Respondents generally believed that VR technology has a significant role in enhancing virtual tourism experience, evaluating tourism resources and environment, as well as tourism planning and management, revealing the potential application of VR technology in the tourism field. Although not all respondents were familiar with the snow and ice landscape in Harbin, media and social media were the main access to relevant information, highlighting the key role of these platforms in tourism promotion. According to the research, VR technology has a wide application prospect in the improvement of ice and snow landscape tourism experience in Harbin, which can provide immersive experience, improve the efficiency of resource evaluation and management, and has the potential to become an important tool in the tourism industry. Future research should focus on how to optimize the VR experience and integrate it more deeply into tourism planning and management practices.