A Study On The Influence Of Bank Ownership On Csr Engagement: Insights From The Indian Banking Sector

Abstract

Over the decades, corporate social responsibility (CSR) has been viewed from various perspectives, including CSR engagement, budget allocation, CSR effectiveness, and the comparison of CSR activities between public and private banks. The purpose of this study is to examine the effectiveness of CSR activities in relation to the influence of bank ownership on CSR engagement, particularly in India. This study was conducted among bank employees and customers. A sample of 675 responses was collected, and multiple regression analysis was performed to analyze the data. The proposed hypotheses in this study were found to be effective. The results indicated that CSR activities related to budget allocation and CSR engagement were effectively undertaken. This study provides new insights for both practitioners and researchers, showing how CSR actions can positively influence outcomes and contribute to the existing body of knowledge. The findings also encourage managers to reconsider their CSR policies to foster pro-social behavior among employees. Consequently, the banking industry remains essential to the economic development of the country, with the Indian banking system consistently maintaining efficiency and supporting real sector activities.