“ Why do consumers want organic food?- A psychographic and behavioural analysis of consumers of a city in Indian sub continent”

Abstract

Consumers choose organic products because they lack synthetic chemicals and genetic engineering. While the psychographic component of consumer decision-making takes into account attitudes and ideas about organic products, the behavioural component focuses on purchasing behaviour. Because of its alleged health benefits and dedication to the environment, consumers frequently pick organic products. Understanding consumer attitudes and views about organic products can help businesses better market their goods and promote sustainable lifestyles. Companies may more effectively market their goods and encourage sustainable practises that benefit both customers and the environment by recognising these variables.