A Study on Competence Gap Analysis-Based Sino-Thai Cross-Border E-Commerce Workforce Cultivating Standard

Abstract

Purpose: Cross-Border E-Commerce (CBEC) among Chinese consumers has grown to be a global online retail sector of greater proportion. The rise in CBEC from China is a result of the worldwide market system; it is not a coincidence. However, by connecting the Belt and Road Economic Corridor (CBEC) with the altered global commerce created by contemporary technology surroundings, the Chinese government and China's platform capitalists have played important roles in driving the acceleration of Chinese economic power. E-commerce may provide SMEs a competitive advantage, and by 2030, it is anticipated to make up the majority of the digital economy in the United States. Only 22% of Thai SMEs, however, are using e-commerce. Industry, university, and academic collaboration is a crucial pillar for developing multidisciplinary talent because it helps resolve the conflict between the growing need for cross-border e-commerce expertise and students with skill levels that are incompatible.

Method: The researcher investigated the skill gaps that students have in order to work in transcontinental and cross-border e-commerce enterprises by reading a sufficient amount of information and researching human resources theories. Despite the fact that a number of earlier studies have looked at the requirements of international e-commerce businesses and the present training program for developing talent in the industry.

Result: In 2018, a trial study was conducted to assess industry-university-research cooperation using data from a for-profit Guangdong e-commerce firm as the third party. This start-up offered cross-border e-commerce business educational programs and a platform enabling employers to locate candidates.

Conclusion:  Investigators should work to close the existing research gap, comprehend the path that this discipline will take in the future, and assist academic institutions in establishing a rigorous knowledge system. However, industry-university-research cooperation in the area of cross-border e-commerce has only just emerged and is beset by a number of issues, including ambiguous training strategies and unstable partnership relationships.